Contextual advertising

• Universality – you may advertize practically any product or service.
• One hundred percent guarantee that you achieve the target audience. As the website runs only ads which correspond to the queries chosen by a user.
• The efficiency of contextual advertising is defined by ads position. Ads position depends on the cost per click and according to it may be located either in the right column or at the top of search engine results page (special placement).
• You pay for the achieved result. This means that you pay not for physical placement of a banner on a website or for the number of running the banner but for the fact that your potential client visited your website.
• Advertising campaign flexibility means that you have an opportunity to change the rate of cost per click, to update the list of keywords used for this particular advertising campaign and to edit your ad wherever it is necessary.
• Information integrity of an advertising campaign means that search engines provide powerful statistical tools which make information about account transactions flow, statistics of query quantity and the number of calls by reference constantly available.
• The scale of advertising may be measured by the quantity of keywords used for the particular advertising campaign.

The main disadvantage:

• The price to acquire targeted audience is higher than to run complex website promotion.

Our company offers our customers to conduct contextual advertising in the following systems: Yandex.Direct, Google Adwords, Begun .Nowadays these systems used for placement of text-based advertising play a leading role in Russian market of internet-advertising.

Execution period – at least a month

The price for the services is defined individually according to the particular assessment of tasks which are required for the optimization of a particular customer website